No matter who you are, where you work or what you do, you have a personal brand. Your brand is how others perceive you. Like a business brand, a personal brand requires purposeful branding and marketing to earn awareness, credibility and referrals. Investing in your personal branding helps ensure that you are perceived the way you want to be.
Personal branding is not just for people in the public eye or that are in the market for a new job. While a personal brand can be what sends a recruiter your way, it’s also what can help you grow your business, get better reviews and achieve bonus goals.
Personal branding is more than appearances.
Just as a business brand is more than a name, logo and design, the same concept is true for a personal brand. While your visual identity may be an essential component of your personal branding, it’s meaningless without an executed strategy that connects you to others in a meaningful way. Many people that have a personal branding strategy may market it via LinkedIn and on resumes, but fail to actually deliver it.
Your personal branding strategy should define and consistently deliver all the points below:
Strong personal branding requires consistency. Inconsistent delivery of your personal mission, features/benefits or attributes will frequently result in a loss of credibility. So, when defining your personal brand standards, be sure that you consistently deliver them. This practice is what helps you gain personal brand advocates.
Marketing your Personal Brand helps build awareness.
Marketing your personal branding helps increase awareness of all that you have to offer so that more people want to do business with you. This, of course, can help improve your sales, performance and ratings.
How and where you market depends on your goals. Utilizing LinkedIn and other social channels is an excellent way to gain exposure. Even if you’re not trying to gain more connections or followers, you should still ensure your social profiles represent your personal brand well.
Tips for Marketing your Personal Brand on LinkedIn and Twitter:
Tips for Networking:
I recently met someone that gave some good networking advice. He believed that everyone should have five categories of networks. These categories are intelligence, innovation, revenue, industry and influence. The goal for building your networks should be to build relationships with people that fall within these categories. Essentially, having these quality network relationships is more important than the quantity of connections.
Invest in 5 Categories of Connections:
While building and maintaining your networks of relationships, remember to be a giver as well a receiver. Provide value back within your groups so that your personal brand is also looked at as a thought leader and expert, giving you more credibility.
Personal branding is an investment worth making. Those committed to their personal branding are the ones that reap the rewards of loyal co-workers, staff and clients.
Contact Break Ice Marketing for help creating a social media cover/header photo for your personal brand. Mention this article and receive a custom social graphic for only $75.